Help’s New Website Urges Consumers To ‘Take Less’

Help’s New Website Urges Consumers To ‘Take Less’

Boutique pharmaceutical company redesigns packaging and message to show consumers that less is more.

Nestor Bailly, PSFK
  • 26 october 2011

Boutique pharmaceutical company Help Remedies unveiled a sleek new website last week,, and recently launched a new ‘Take Less’ PR campaign.

Based on the idea that the consumer drug aisle is dominated by complicated and unhealthy over-the-counter (OTC) drugs sold by companies that need to constantly reinvent products that haven’t changed in decades (aspirin¬†has been used since the 1800’s), Help Remedies aims to provide clear, single-ingredient products in small doses without additives.

Click to enlarge

Flashy labeling, multiple active and inactive ingredients, dyes, and high dosages all lend to consumer confusion in the drug aisle.

More than an incidental annoyance, this confusion can actually be dangerous. According to the National Safety Council, increases in accidental overdoses of over-the-counter, prescription, and illegal drugs are one of the fastest-rising causes of accidental death in the United States: An estimated 25,000 people die of unintentional poisonings from these substances each year.

Aimed at consumers who aren’t chronic drug takers, Help wants to send the message that you don’t need jumbo-sized buckets of pills or multi-ingredient cocktails to cure most ailments. Smaller doses of single ingredients do the job well enough, and that’s exactly what Help provides in clear, bio-degradable packaging.

Their ‘Take Less’ message is definitely part of a ‘less is more’ trend among marketers and brands competing for space in crowded markets. Instead of blasting consumers with colors, words and information, these products distinguish themselves with simplicity and a social message. Help’s is one of public health (they also donate 5% of profits to U.S. children’s health organizations) and consumer rights.

The above infographic (click the image to enlarge) visualizes the complicated and arduous process that a consume must go through when trying to decide what kind of headache medicine to take to cure themselves. And highlights how simple the process could be if just based on dosage and active ingredients. is a witty site with tons of fun videos and interactive content. The majority of the front page, in fact, does not directly relate to any product but rather entertains and educates visitors. The PR launch includes posters in smaller cities and mini-brochures in the over 8,000 Walgreens where Help Remedies can be found. Help Remedies are available in Duane Reade’s across the country.


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Sports Debrief

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Pablo Slough

Mobile Advertising

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Yesterday

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.