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New Audi Ad Seamlessly Blends Live Action And CGI [Video]

New Audi Ad Seamlessly Blends Live Action And CGI [Video]
Advertising

"Sharper Drive" was produced by the German studio Parasol Island.

Emma Hutchings
  • 24 october 2011

Düsseldorf-based film and animation studio Parasol Island has produced the latest spot for Audi entitled “Sharper Drive.” The ad shows three Audi vehicles racing across a dry lake bed as parts of the landscape crack and evolve into roadways to drive along. The car and its environment interact fluidly as the footage of the driving blends with the CG effects. The agency behind this video was Philipp & Keuntje, and it was directed by Philip Hansen and Danny Ruhlmann. Take a look for yourself below:

Parasol Island

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