New Chevrolet Car Launches With A Bungee Jump [Video]

To introduce the new Chevy Sonic, agency Goodby Silverstein & Partners commissioned Syyn Labs to come up with a stunt that incorporated web and social media participation. Produced via Motion Theory, the team built a 90-foot structure out of shipping containers and placed a Chevy Sonic on top. The car moved slowly towards the edge on a gear system that related to the number of clicks generated from viewers interacting with the stunt on the ‘Let’s Do This‘ website. After 2.4 million clicks, the vehicle was pushed off the platform and performed a bungee jump:

Let’s Do This