New Service Allows You To Start A Social Shopping Wishlist

Ever been browser window shopping and see something you really like, but want to save for later and share with friends? A new London startup called Nuji allows you to do just that. Currently a invite-only site, Nuji’s offering is refreshingly clear: Save the products you want, follow others with similar tastes, and get updates from the stores you like.

The combination of a ‘wishlist’ gallery for sharing and later purchase combined with the inspiration of following others who like the things you do is an innovative way to go shopping that’s sure to be popular with online fashionistas.

The sign-up process is simple. With an invite you unlock your account and create a username. Then you drag a bookmarklet into your bookmarks bar, which you click whenever you want to ‘tag’ an item you’re browsing (similar to Instapaper’s ‘save’). Back in your account, you can follow people whose tags and galleries you like, and you can view, organize and share your own tags.

This kind of online retail is rapidly gaining users because of its low-stress and social aspects. By emphasizing the sharing and social media aspect of online shopping, Nuji has turned a retailer’s problem – users navigating off-site without an instant purchase – into an opportunity for gaining new customers and brand awareness. And being able to have all wishlist items in one place will definitely help with buying coordinated outfits from range of different stores.

Lucky you, PSFK readers get an invite to join Nuji: click here to claim yours.

Nuji