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Visual Recognition Meets Product Search Technology in Amazon ‘Flow’ App

Visual Recognition Meets Product Search Technology in Amazon ‘Flow’ App

A new app let's you point your phone and buy.

Jeremy D. Williams

Amazon has unveiled an iPhone app that allows you to discover information about everyday products around you using image recognition. Flow Powered by Amazon let’s you to use your camera to find, review, and buy items within the application. Although Google Goggles provides an almost identical service, their app doesn’t include e-commerce. Flow can identify tens of millions of products within Amazon’s extensive catalog just in time for the holiday shopping season.

Flow

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