American Airlines Promotes First Class Travel With Kevin Spacey
American Airlines launched its first-class travel campaign featuring actor Kevin Spacey. The video, dubbed “The Individual,” shows Spacey playing three unique characters — a slick designer, a creative screen writer, and a Malibu family man – while promoting American Airlines’ new approach to customer service. According to a press release, this campaign,
ties in with American Airlines’ evolved ‘discerning flyers’ strategy, developed in response to the changing face of the First/Business Class flyer, appealing to a younger demographic.
Spacey’s 60-second advert is one of a series of American Airlines ads that will appear on UK television beginning Saturday.
| TOPICS: | Advertising, Branding & Marketing, Luxury, Travel |
| TAGS: | american airlines, first class, Kevin Spacey, marketing campaign, The Individual |
Recent Articles By Alice Chan 
Alice Chan is a contributing writer to PSFK. Her interests include traveling, fashion, sports, and technology.
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