Marketers Use, But Fail To Measure Impact Of Social Media [Headlines]
64% say that using sites like Twitter, LinkedIn, and Facebook is a considerable expense, but nearly 30% fail to tract results.
- 9 november 2011
Recent surveys reveal that there is a gap between cost and return for social marketing, which may be a result of companies still evolving their policies with sites like Twitter (which is the most popular), LinkedIn (second), Facebook, and others. Pardot.