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Marketers Use, But Fail To Measure Impact Of Social Media [Headlines]

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64% say that using sites like Twitter, LinkedIn, and Facebook is a considerable expense, but nearly 30% fail to tract results.

Liz Walsh

Recent surveys reveal that there is a gap between cost and return for social marketing, which may be a result of companies still evolving their policies with sites like Twitter (which is the most popular), LinkedIn (second), Facebook, and others. Pardot.

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