The annual initiative raises awareness on prostate cancer and men’s health. 2011 celebrates the ‘country gentleman’ and ‘life in the great outdoors’ on film.
Movember–the mustache growing movement which raises awareness on prostate cancer and men’s health issues–is back in 2011 with a touch of old-world style.
With its roots in Melbourne, the now global month-long challenge asks participants to skip the shave for thirty days and raise funds for men’s health. This year’s campaign takes a new tactic and highlights the ‘country gentleman’ and ‘life in the great outdoors’ in a series of short films.
The Movember Craft & Pride series captures:
Men with an appreciation of natural quality, craftsmanship and the simple pleasures in life [who] will be roaming proud across the country, sporting facial finery; a genuine and authentic mustache.
Over 1.1 Million ‘Mo Bros’ and ‘Mo Sistas’ have participated in the initiative to date. Watch the series trailer below:
Title image via CSMonitor