Movember–the mustache growing movement which raises awareness on prostate cancer and men’s health issues–is back in 2011 with a touch of old-world style.

With its roots in Melbourne, the now global month-long challenge asks participants to skip the shave for thirty days and raise funds for men’s health.  This year’s campaign takes a new tactic and highlights the ‘country gentleman’ and ‘life in the great outdoors’ in a series of short films.

The Movember Craft & Pride series captures:

Men with an appreciation of natural quality, craftsmanship and the simple pleasures in life [who] will be roaming proud across the country, sporting facial finery; a genuine and authentic mustache.

Over 1.1 Million ‘Mo Bros’ and ‘Mo Sistas’ have participated in the initiative to date.  Watch the series trailer below:

Title image via CSMonitor

Movember Craft & Pride Series