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Adidas Launch Scotland Football Shirt With AR Installation [Video]

Adidas Launch Scotland Football Shirt With AR Installation [Video]
Advertising

The sports company invites shoppers to stand beside and interact with Scottish players.

Emma Hutchings
  • 8 december 2011

Sports brand Adidas are the latest company to use augmented reality to engage shoppers for a campaign. This installation, which is similar to the National Geographic Channel’s from last month, was situated in Buchanan Galleries in Glasgow, UK for the launch of the new Scotland football shirt. Shoppers passing by were invited to stand on the footprints facing a large screen to interact with members of the Scottish football team, view the new shirt, pose for photographs and kick a virtual football. You can see how the public engaged with this fun AR campaign in the video below:

Scottish Football

+#advertising
+#technology
+Adidas
+Advertising
+augmented reality
+consumer goods
+Electronics & Gadgets
+Europe
+fashion / apparel
+fitness / sport
+interactive installation
+Retail
+Sports & Fitness
+technology
+UK
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