Community Website And Smartphone App Encourages Friends To Swap Clothes
UK TV station Channel 4 Education has launched a new project developed by game company Inensu. Closet Swap is an online fashion community site and app that encourages users to think ethically about their wardrobe and to share their clothes with friends instead of buying lots of new items.
To use the app, simply sign in with your Facebook account and upload photos of clothes you’d like to swap to your virtual closet. Then invite your friends to do the same and you can start borrowing and lending items to boost your wardrobe without spending any money.
Closet Swap also lets you discover local markets, vintage stores and pre-loved clothing shops, organize fashion parties and read information about sustainable fashion in their online magazine. Paulina Bozek, the founder of Inensu, said:
Fashion has always been a social activity that you share with friends and with Closet Swap we have created a must-have fashion app with a positive message that champions personal style over disposable fashion.










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