Footwear Shop Spoofs ‘Behind the Scenes’ Videos

Native Shoes pokes fun at common practice ‘behind the scenes’ and ‘making of’ videos.

How much work and research goes into the creation of a shoe? Native Shoes positions itself as a footwear company inspired by “classic, casual silhouettes.” It focuses on the use of lighter materials and the creation of an all-purpose, unisex shoe.

For the launch of their Fitzsimmons product line, they created this humorous video, titled An Inaccurate Look at the Making of a Fitzsimmons. It tells the story of a mad shoe scientist that sets on various missions to gather his ingredients for his masterpiece shoe. We thought it was a clever way of poking fun at the DIY movement, while also conveying the brand’s belief that simplicity is a beautiful thing.

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