menu

Footwear Shop Spoofs ‘Behind the Scenes’ Videos

Footwear Shop Spoofs ‘Behind the Scenes’ Videos
Advertising

Native Shoes pokes fun at common practice 'behind the scenes' and 'making of' videos.

Plus Aziz
  • 7 december 2011

How much work and research goes into the creation of a shoe? Native Shoes positions itself as a footwear company inspired by “classic, casual silhouettes.” It focuses on the use of lighter materials and the creation of an all-purpose, unisex shoe.

For the launch of their Fitzsimmons product line, they created this humorous video, titled An Inaccurate Look at the Making of a Fitzsimmons. It tells the story of a mad shoe scientist that sets on various missions to gather his ingredients for his masterpiece shoe. We thought it was a clever way of poking fun at the DIY movement, while also conveying the brand’s belief that simplicity is a beautiful thing.

Native Shoes

+#advertising
+#retail
+Advertising
+Design
+Fashion
+fashion / apparel
+footwear
+Market Research
+Retail
+technology
+work
Trending

New York City Now Has Its Own Data Dashboard

Cities
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Social Media Today
Consumer Goods Today
No search results found.