The southern city beat out contenders like New York and San Francisco.

Houston is the nation’s No. 1 city when it comes to “mobile shopping savvy,” according to a new study by the Interactive Advertising Bureau. New York, Atlanta, Los Angeles, and Dallas/Ft. Worth were the other top m-commerce cities among the nation’s 15 largest DMAs. One surprise: the San Francisco Bay Area, home to Silicon Valley, finished toward the back of the pack, at 11th.

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