Luxury Bag Brand Promotes Its Collection With Web Series

The French luxury brand Longchamp Paris has launched an online drama this week set at a fictional fashion magazine. Heels is being streamed exclusively on SoFeminine over the next five weeks. The seven-part series, created by The Makers Entertainment, follows a young fashion editor at Shine magazine and her antagonistic relationship with the new editor-in-chief.

The web series advertises Longchamp’s new collection of bags and doesn’t show the faces of the actors. The brand wants their bags’ design and colors to provide identities for the characters. Marie-Sabine Leclercq, the international communications director for Longchamp, said:

This collaboration is the ideal way for the brand to communicate its collection throughout the fashion world.

Here is the first episode of Heels:

Heels