![Martini Commercial Declares Luck Is An Attitude [Video]](http://www.psfk.com/wp-content/uploads/2011/12/martini-ad2.jpg?fedaf9)
Martini Commercial Declares Luck Is An Attitude [Video]
This new ad for Bacardi’s Martini brand follows a young Italian man in split-screen as he goes through his day. On the one side he is confident and seizes the many opportunities that come his way, on the other he is more reserved and unsure of himself. The commercial suggests that you make your own luck in life and reap the rewards. ‘Luck is an Attitude’ was created by ad agency Fred & Farid Paris and directed by Peter Thwaites of production company Gorgeous. You can view the commercial below, along with a ‘Making of’ video:
Recent Articles By Emma Hutchings 
Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.
Comments
| TOPICS: | Advertising, Branding & Marketing, Arts & Culture, Food & Drink, Web & Technology |
| TAGS: | advert, commercial, Luck, luck is an attitude, martini, positive thinking, split-screen |
Daily Ideas & Inspiration Email