With Every Purchase, Fashion Brand Pledges To Clean Up Ocean
United By Blue removes one pound of trash from the water for every item sold.
United By Blue is an ocean-friendly apparel brand that associates the sale of each product with an environmental action. Every time someone buys one of their items, the company removes one pound of trash from the ocean and other waterways by organizing and hosting cleanups.
United By Blue was founded by American-born entrepreneur Brian Linton in May 2010. He decided to use his company’s money to contribute to real and significant ocean conservation efforts. The brand offers a range of organic cotton t-shirts, canvas bags and artisan jewellery. After more than 60 cleanups, with help from over 1000 volunteers, a total of 82,527 pounds of trash has been removed from the water by the company to date.
Not only does the UBB business model enable us to be the catalyst for real conservation efforts, it also allows us to develop a fun, engaging, and community-focused brand. Our cleanups are the bedrock of our company, and allow us to engage with thousands of volunteers and inspire participation in the blue movement.
Check out the video below to see United By Blue’s cleanup of the Brooklyn Beach in New York: