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LEGO Teams With Moleskine To Create Hybrid Notebook

Famous building-blocks brand teams with the Italian company to produce a unique scratch pad.

Sam McNerney
Sam McNerney on January 26, 2012.

LEGO has been doing a good amount of social media and digital rebranding as of late. PSFK has reported on ReBrick, a social hub for anything-LEGO andLife of George,” a product that combines digital and real-world gaming. Now LEGO is collaboration with Moleskine–maker of diaries, planners, notebooks and more–to create a notebook that encourages people to think with their hands.

According to one website:

This installation offers four different Ruled and Plain Notebook versions, each contains a printed themed flyleaf, an inner pocket, a color-coordinated bookmark, and 10 adhesive labels representing Lego bricks and Lego men to personalize your printed matter. Available from March 1, the collection is limited to Moleskine store and some select stores.

Images via FreshnessMag

LEGO

Moleskine

TOPICS: Advertising, Branding & Marketing, Entertainment, Retail, Work & Business, Youth
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Sam McNerney

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Sam McNerney graduated from Hamilton College where he earned a bachelors in Philosophy last May. However, after reading too much Descartes and Nietzsche, he realized that his true passion is reading and writing about the psychology of judgment and decision making. His blog, www.WhyWeReason.com tries to figure out what makes humans tick. He spends his free time listening to Gaga​ and tweeting @WhyWeReason.

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