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Mentos Hires Veteran Developer To Turn Ad Into An iPhone Game

Mentos Hires Veteran Developer To Turn Ad Into An iPhone Game
Advertising

Famous game designer Graeme Devine creates Spider Swiper after the commercial became a hit with fans.

Yi Chen
  • 16 january 2012

Graeme Devine, lead developer for battle games like Halo Wars and Age of Empires 3, has designed the game Spider Swiper for the confectionery brand Mentos. A recent Mentos ad features a surprisingly strong spider that can lift and throw a man around, and drag him across the room. After numerous request from fans who want to have a go at fighting the spider, Mentos decided to turn the commercial idea into an iOS game with the help of the Martin Agency.

Spider Swiper allows the gamer to play against six realistic-looking spiders with varying degrees of difficulties. The user can attack the spider by swiping their finger across the screen and coming up with ‘combo moves’. Spider Swiper can be downloaded for free in the App Store.

Watch the video below to see the Mentos spider commercial that inspired the game.

Mentos

+#advertising
+#technology
+ad
+Advertising
+Apple
+branding
+commercial
+Design
+Entertainment
+game
+gamification
+gaming
+iOS
+iPad
+iphone
+Mentos
+Retail
+technology
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