Clever use of storage units at this year’s Bread & Butter allowed for more exhibitors to be able to share their merchandise
Shipping containers were used to showcase apparel brands at this year’s Bread & Butter Berlin (BBB). The containers were in an exclusive D.O.C.K (Department of Contemporary Keynotes) area where the limited floor space — always a problem at tradeshows — was utilized in an innovative way to maximize the number of exhibitors that could show their wares. The shipping containers were stacked on top of one another, in an industrial-looking setup that blended with the warehouse setting. The D.O.C.K exhibit was by the Sport & Street section and featured brands like Tokykio, DreamTeam, Mutewatch, Sebago, and Waiting for the Sun.
Bread & Butter is a well-known biannual tradeshow held in Berlin, Germany, that exhibits selected brands from across the world at the forefront of street and urban wear. The event attracts buyers and fashion enthusiasts globally to its Summer and Winter exhibits.