menu

Tate Modern Puts 121 Years Of Art History In The Palm Of Your Hand

Tate Modern Puts 121 Years Of Art History In The Palm Of Your Hand
Advertising

The British art museum releases an innovative iPhone game to educate patrons and enthusiasts about art history and build a new and informed audience.

Yi Chen
  • 5 january 2012

Tate Modern has revealed a free iPhone app ‘Race Against Time‘ that incorporates art into a fun and educational mobile game. The user plays as a chameleon traveling through the history of modern art in order to save colors from being removed by the evil character Dr. Greyscale. The player begins in 1890 and travels through 121 years of major art movements and works while encountering different backgrounds, platforms and enemies that reflect the era.

Jane Burton, Head of Content and Creative Director at Tate, commented:

Our aim is to bring art to new audiences who are interested in a more playful experience than cultural institutions typically offer. With stunning graphics, addictive gameplay and stylish soundtrack we think Race Against Time will do just that.

Tate Modern

Race Against Time

+#advertising
+#culture
+#technology
+Advertising
+app store
+Apple
+Art
+branding
+culture
+Culture
+digital
+Education
+Electronics & Gadgets
+Entertainment
+fitness / sport
+gaming
+history
+interactive
+iphone
+Marketing
+mobile
+mobile gaming
+museum
+tate
+Tate Modern
+technology
+UK
+Youth
Trending

Wearable Serves As A Digital Guide For People With Visual Impairments

Baby Boomers
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Entertainment february 24, 2017
Food february 24, 2017
No search results found.