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Old Spice Named The Most Viral Brand Of 2011 [Headlines]

The men's brand is the most-viewed in terms of online video content for the second year running.

Dory Carr-Harris, PSFK

Perennial heavy-hitters like Old Spice and Nike continued to dominate the viral-video field in 2011, using new executions to keep their brands on top in the web-video world — but often benefiting from new views for old clips as well. Old Spice, for example, became the most-viewed brand in online video for the second consecutive year, primarily on the strength of three campaigns: “New Old Spice Guy Fabio” and “Old Spice Man is Back,” both released in 2011, and “The Man Your Man Could Smell Like,” the 2010 campaign that first made Isaiah Mustafa and his chiseled abs into an internet meme. Ad Age

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