Slash
Bud Fills A Stadium To Support Local Hockey Teams For Super Bowl Ad

Beer brand rents a crowd, cheerleaders and sportscasters to turn a local game of Ice Hockey into the tournament of the season.

Piers Fawkes, PSFK
Piers Fawkes, PSFK on February 2, 2012. @piers_fawkes

Anheuser Busch play on the heart-strings in a flash-mob style ad for Budweiser which they plan to show in Canada during this weekend’s Super Bowl game. Ad agency Anomaly orchestrated a rent-a-crowd, cheerleaders and sportscasters to turn a local game of Ice Hockey into the tournament of the season:

Budweiser

Thinking...