menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Bud Fills A Stadium To Support Local Hockey Teams For Super Bowl Ad

Bud Fills A Stadium To Support Local Hockey Teams For Super Bowl Ad

Beer brand rents a crowd, cheerleaders and sportscasters to turn a local game of Ice Hockey into the tournament of the season.

Piers Fawkes, PSFK

Anheuser Busch play on the heart-strings in a flash-mob style ad for Budweiser which they plan to show in Canada during this weekend’s Super Bowl game. Ad agency Anomaly orchestrated a rent-a-crowd, cheerleaders and sportscasters to turn a local game of Ice Hockey into the tournament of the season:

Budweiser

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth