menu

Sunscreen Ad Revealed Only When The Sun Comes Out [Video]

Sunscreen Ad Revealed Only When The Sun Comes Out [Video]
Advertising

Nivea is advertising its sun protection in Brazil with a billboard that reacts to UV rays.

Emma Hutchings
  • 8 february 2012

This billboard for Nivea sunscreen in Rio de Janeiro, Brazil, features a mosaic made up of 1 million white beads that become colorful when exposed to the sun. The creative advertisement is on display in the sunshine during the day and at night offers a teaser message.

Sunscreen Ad Revealed When The Sun Comes Out [Video]

Developed by AgenciaClick Isobar, the mosaic depicts a woman sunbathing on the sand, with the beads reacting to the sun’s UV rays to provide vivid colors, except for the white letters of the tagline covered with Nivea Sun protection. At night, without the sun shining on the billboard, the surface is white with a simple tagline. Check out the video below to see how the large mosaic was put together:

Nivea

+#advertising
+#culture
+#design
+Advertising
+beads
+billboard
+brazil
+culture
+Design
+Health
+Latin America
+mosaic
+Nivea
+technology
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
Related Expert

Ed Bakos

Arts & Culture, Design, Electronics & Gadgets, Future of Light, Future of Light, Sports & Fitness, Technology, Work & Business, Architecure

AI january 19, 2017
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.