Fast-moving consumer goods company not longer relying on popular online networks to draw attention to its products, and is turning to word of mouth.

Sam McNerney Sam McNerney on February 9, 2012.

Speaking at the Social Brands conference in London today (8 February), Debbie Weinstein, Senior Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using social media simply for fan acquisition. Brand Republic