Luxury car brand Mercedes-Benz, prides itself on being at the forefront of innovative and user-friendly technologies for assisting drivers worldwide. After incorporating voice command into its dashboard, the company has incorporated social media into one of its best features — Park Assist. In helping drivers find a parking spot quickly and efficiently, the auto company created a “Tweet Fleet” that announces the closest parking spot on Twitter. Each car in the Tweet Fleet is equipped with technology that instantly transmits GPS data to a dedicated Twitter account — @MBTweetFleet. Drivers simply access the “Park Assist” feature that is synced with Twitter and will see a map of open parking spots closest to them.
The technology was highlighted in a campaign created by ad agency Jung von Matt/Neckar that ran last Christmas. The Mercedes-Benz Tweet Fleet assisted hundreds of drivers in downtown Stuttgart, Germany during the busy holiday season. Watch a video of the campaign in action below.