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Diet Coke Gets A Gaultier Haute Couture Makeover

Diet Coke Gets A Gaultier Haute Couture Makeover
Advertising

The beverage brand has launched new bottle designs featuring classic sailor stripes and corsets.

Don Michael Acelar De Leon
  • 16 april 2012

Renowned French fashion designer Jean Paul Gaultier, new creative director for Diet Coke in Europe,  presents a compelling high fashion treatment of the Diet Coke line by launching two artistic interpretations of the Diet Coke bottle. Titled “Night and Day,” the two limited edition bottles reflect Gaultier’s haute couture influences: Breton Beauty (Diet Coke Day) features the designer’s signature Breton sailor stripes, while Corset Clad (Diet Coke Night) embodies a sexy corset shaped like a cone. Starting April 16th, the bottles will be available at Harvey Nichols stores in the UK.

Breton Beauty

Corset Clad

As a tie-in to the launch of the new Diet Coke bottles, Gaultier also created a short clip featuring haute couture-inspired puppets along with a print campaign that showcases models embodying the Diet Coke designs and holding an image of Gaultier to serve as their faces.

Image by Catwalkqueen

Check out the launch footage and outtakes from Gaultier’s campaign in the video below:

Images by Dailymail

Jean Paul Gaultier

The Coca-Cola Company

+#advertising
+#design
+Advertising
+Branding & Marketing
+coca-cola
+consumer goods
+Design
+diet coke
+drink
+Entertainment
+Europe
+fashion / apparel
+Food
+haute couture
+Jean-Paul Gaultier
+packaging
+technology
+UK
+Work & Business
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