This year’s Coachella Music Festival featured a holographic projection of deceased rapper Tupac Shakur, capturing the attention of more than 100,000 fans at the show. Developed by AV Concepts, an award-winning immersive technology solutions provider of video, audio, and staging services, this highly-anticipated performance was appropriately named “The Return of Tupac.” The lifelike projection of Tupac was joined by hip-hop music legends Dr. Dre and Snoop Dogg. The production followed months of collaborative planning between Dr. Dre’s production company and AV Concepts’ creative and technical experts to design and engineer the special effect. Nick Smith, President of AV Concepts said of the project:
This show was by far one of the most exciting yet challenging projects we have ever worked on. A highly choreographed, live, outdoor holographic production of this magnitude with hundreds of thousands of people watching gave us the added incentive, and pressure, to deliver.
Hollywood effects house Digital Domain designed the realistic life-size Tupac, down to the late rapper’s signature tattoos, Timberland boots, and iconic movements. Tupac’s projection has dominated the social networks and even has its own Twitter account with more than 20,000 followers. Take a look at the ground-breaking performance below.