The iconic notebook brand uses nostalgia and witty design to create an analog SMS system.
Remember the good old days when you would fold a piece of paper and fling it to a friend in class to send a note or play games? Moleskine is putting a playful spin on that classic childhood pastime as it celebrates the 20th anniversary of the text message by creating its own version of SMS: The Moleskine Shooting Message System.
Created by Italian designer Pietro Corraini, the fun tribute pack features a classic Moleskine notebook with a graduated cover that indicates how far you can shoot a message using the notebook band as a makeshift slingshot. Preset short messages such as “I Love You,” “Call Me,” and many others are also included in the pack for you to use as ammunition when you “shoot” your message to a friend or a crush.
Check out the video below to see the Moleskine SMS System in action:
The Moleskine SMS System is available at the MoleskineStore and at the Design Supermarket in la Rinascente and at the bookstore Libreria 121+ in Milan as a worldwide exclusive for Milan Design Week.