menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Oscar de la Renta Broadcasts Bridal Show Live On Pinterest

Oscar de la Renta Broadcasts Bridal Show Live On Pinterest

High-fashion designer promotes runway event in real-time on the pinboard social media site.

Yi Chen


Renowned fashion house, specializing in gowns and evening wear, Oscar de la Renta, used Pinterest to showcase its latest collection. The bridal show in New York was ‘live-pinned’ as pictures were uploaded onto the popular social media site in real-time as models walked down the runway. There were also photos from backstage where models were seen getting their hair and makeup done.

Alex Bolen, CEO of Oscar de la Renta, admitted to Mashable that the idea to promote the show on Pinterest was last-minute. He explained that,

Pinterest has got a lot of momentum right now, and we want to be involved with people [and platforms] who have momentum. As with all of the experiments we try here, we want people to spend time paying attention to us, not our competitors.

Oscar de la Renta

 

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth