60 barbers and stylists were invited to the latest TEDx event and then chatted to their clients about it, so it reached a much greater audience.
TEDxBuenosAires enlisted a group well-known for their conversational skills to help spread its big ideas and promote its events to the masses. 60 hairdressers and stylists were invited to the latest TEDx event and then they went back and chatted to their clients about the ideas raised during the talks. TED claims it reached over 7,500 people this way, which is seven times the audience of TEDx BuenosAires. You can check out the campaign video below: