Slash
Clever Camouflage Hides Your Last Beer So No One Drinks It [Video]

Saatchi & Saatchi created the ‘Andes Camouflager’ to help disguise your drink inside fake squashes, moldy bread, and other unappealing items...

Emma Hutchings
Emma Hutchings on June 11, 2012.

‘Andes Camouflager’ is a campaign by Saatchi & Saatchi for Andes Beer, which offers a series of unappealing items that consumers could use to disguise their last bottle of beer so it won’t get taken by somebody else. The beer can be hidden inside fake squashes, moldy loaves of bread, bowls of broccoli, and cartons of rice milk, “things that no man would ever think to touch.” This practical advertising gave consumers added value as they could go to the brand’s Facebook page to get their own ‘camouflager.’ You can check out the ad below:

Saatchi & Saatchi

Thinking...