‘The Book That Can’t Wait” seeks to strengthen bonds between first-time writers and their readers by getting their books read quickly.
Argentinean independent publishers Eterna Cadencia are publishing an anthology of new Latin authors using special ink that disappears once it comes in contact with sun and air, completely disappearing within 2 months time after opening the book. This makes for an interesting approach to motivate book buyers to read books more promptly, giving first-time authors the attention they need to survive:
Books are very patient objects. We buy them, and then they wait for us to read them. Days, months, even years. That’s OK for books, but not for new authors. If people don’t read their first books. They’ll never make it to a second.
‘The Book That Can’t Wait” tackles an important problem for new authors. The innovative independent publishers teamed up with DRAFTFCB Buenos Aires to develop this initiative.