How will the social network monetize mobile? Its organic-seeming Sponsored Stories ad format may be the answer.

Carib Guerra Carib Guerra on June 20, 2012. @statusmassage

New data released since the social network allowed advertisers to specify platforms shows that users on smartphones and tablets are clicking-through on the Sponsored Stories 13 times more often. The site, which recently saw a fumbled IPO, as well as investors have been questioning its ability to monetize across multiple channels. TechCrunch