inFusion’s tea packaging is colorful and expressive while also communicating to their customers the contents of their product.
Infographics are, for the most part, a creative and aesthetically pleasing way of communicating information. It’s a means of both attracting attention to the subject matter while also making the most amount of information possible, manageable.
Often on product packaging the ingredients are relegated to a space on the back. A brand’s logo and the name of the product are front and center. Tea company, inFusion, has developed a series of package designs that use infographics to communicate what each of their teas are made of in a visually systematic but attractive way. Each tea package has a design unique to its nutritional contents and ingredients.Design becomes an extension of the product itself.
It uses a pictogram system that very simply expresses the values of each tea. Ingredients and nutritional facts becomes discrete aesthetic elements that can be combined to make a variety of different designs. They are collected and connected via a series of connected circles and lines which also include images of the ingredients themselves. It is a functionally expressive way of portraying the contents of each tea. Customers are better informed and attracted to the product being sold.