Social agency 1000heads have set up a social machine in the Mall of the Emirates in Dubai that gives gifts in exchange for Foursquare check-ins and NFC interactions. Prizes include candies, Nokia devices, movie tickets and other goodies that drop out the bottom of the machine when a user shares their check-in.
Built for Nokia Connects social platform, the machine is yet another example of brands bridging the gap between online and offline with interactive installations. With ‘social fridges’ and ‘social coolers‘ already prevalent, this machine fits right in as a fun way to incorporate social media into the real world that it’s meant to be, but free stuff in real life in exchange for online interactions is always cool.
Check out a video of the machine’s prototype below: