The BBC’s promo for its coverage of Wimbledon shows some of the top male and female contenders playing key shots they are known for. Words describing their characteristics, playing styles and traits, are rendered over the tennis players’ bodies. At the end, the word that will set them apart appears on the screen: champion. The trailer, created by Red Bee Media, features design work by motion graphics studio Mainframe. You can check it out below:

BBC Wimbledon 2012 Promo from Joe Lee TV on Vimeo.

Red Bee Media