IKEA’s Interactive Catalog Is Packed With Videos For Reader’s Phones

IKEA’s Interactive Catalog Is Packed With Videos For Reader’s Phones

Readers will be able to scan digital pages with smartphones and tablets to access additional content like photo galleries and how-to videos from the brand's designers.

Allie Walker
  • 19 july 2012

Over a year in the making, the 2013 IKEA catalog is finally available for all of the 211 million eager fans in 43 countries on the retailer’s mailing list. The 62nd edition of IKEA’s catalog looks a bit different from past issues- it’s wider, printed on higher quality paper, and for the first time ever, its interactive. Readers scanning the ‘hundreds of pages of inspiration’ will be able to interact with the pages through a new IKEA Catalog app (available July 31st).

Scanning ‘digital’ pages marked with a smartphone symbol will unlock additional content- films, photo galleries, interactive experiences, and additional home furnishing inspiration are hiding inside the pages. Readers can also learn ‘how-tos’ from IKEA designers and see behind-the-scenes videos with the app.

Andreas Dahlqvist, Vice Chairman of McCann New York, the agency behind the 2013 catalog, told Creativity Online that the agency aspired to bring ‘IKEA creativity’ to the catalog itself.

Watch a video demonstrating the new interactive catalog:

IKEA / IKEA 2013 Catalog


Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili


Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Related Expert

Peter Martin

Virtual and Experimental Content

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Social Media Yesterday

The United Nations Has Launched Its Own Social Media Platform

A new app aims to get younger audiences more involved in sustainable development goals

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship


Future Of Work
Cultivating The Next Generation Of Leaders

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

Millennials Yesterday

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

No search results found.