Soap-maker Method‘s upcoming “sea minerals” home cleaning product will be packaged in bottles made from recycled plastic. The soap bottle partly reuses ocean debris collected from the beaches of Hawaii, as well as recycled plastic from other sources. Wired reports that 3,000 pounds of plastic has been picked up off Hawaii’s shores by Method employees and volunteers from Sustainable Coastlines and the Kokua Hawaii Foundation.

The new soap, packaged in a dark grey bottle that resembles ground-up plastic, is a 2-in-1 dish and hand cleaner that aims to show that a product’s packaging can be just as important as what’s inside.

Method