Beer Company Launches Plantable Coasters That Will Grow Into Trees

Molson Canadianhas put special seed-infused coasters in select cases of beer that can will turn into Black Spruces.

Emma Hutchings
Emma Hutchings on July 9, 2012.

Beer brand Molson Canadian has put plantable coasters in specially-marked can packs, which will grow into Black Spruce trees if you plant and water them. This clever promotion with a useful product and an eco-friendly message is part of the company’s ‘Red Leaf Project‘. Those who help out at a park clean-up project by planting trees, improving trails, and making the area more beautiful, are rewarded with a free concert ticket.

Check out the video about the campaign below:

Molson Canadian