Beer brand Molson Canadian has put plantable coasters in specially-marked can packs, which will grow into Black Spruce trees if you plant and water them. This clever promotion with a useful product and an eco-friendly message is part of the company’s ‘Red Leaf Project‘. Those who help out at a park clean-up project by planting trees, improving trails, and making the area more beautiful, are rewarded with a free concert ticket.

Check out the video about the campaign below:

Molson Canadian