Is there a treat so good that you would push a button 5000 times to have a taste?

Apparently Fantastic Delites are tasty enough that hundreds of people lined up to accept ‘challenges’ from a vending machine giving out samples of the snack. Developed by Clemenger BBDO Adelaide, this special device issues tasks to the public and upon completion produces a box of the snack. People danced, bowed down, and generally embarrassed themselves in good spirit, all to find out ‘how far they would go’ for some Fantastic Delites.

The machine was a huge hit and attracted lots of attention (and was witness to some sweet dance moves) with no event staff. Its use of gamification, an input/reward system that plays on the most basic human instincts, generated lots of local brand awareness and probably incited more than a few audience members to buy a box. One is perhaps reminded of those experiments where rats were are trained to press a lever to receive food; with humans apparently it takes technologically advanced advertising and fun lights and sound to produce similar effects. Feel the primal rush of accomplishment for yourself at the Fantastic Delites site, linked below.

Watch this amusing video of the machine in action.

Fantastic Delites