Creative agency Rooster NY produced this attention-grabbing viral video for Sol Republic advertising headphones for cats. Aside from promoting purchases of the consumer electronics company’s regular products, 10 pairs of limited edition cat headphones were sold for $1000 each, with all of the proceeds donated to the ASPCA.

They were designed by digital artist Joshua Davis, with input from world-renowned cat, Professor Meowingtons pHd, previously known for his work with music producer deadmau5. You can check out the video below for more information about the product.

Sol Republic