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Nearly 5%, or 46 million profiles, on the social media site are duplicate entries.

Allie Walker
Allie Walker on August 6, 2012. @NYC_Allie

Profiles for pets, duplicates, and ‘undesirable’ profiles account for 8.7% of Facebook’s 955 million users. Guardian

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Allie Walker

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Allie works in-house at PSFK as the content curator, researcher, and daily writer. A former analyst for the National Geographic Channel and OWN, all things media and advertising have her heart. When she's not busy researching the latest trends, you can find her running or updating her personal blog, JustAllie. She is also a regular contributor to Advertising Week.

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