A new innovation for ink may forever change the way we interact with otherwise conventional promotional materials.
At the recent South by Southwest music festival in Austin, Texas, an interesting poster caught the attention of numerous music enthusiasts and trendspotters alike. Titled the ‘Listening Post,’ the poster advertised bands playing in a particular area, and interestingly, played a sample of the music when one of its thumbnails was pressed.
‘The Listening Post’ introduces a promising paper-based technology that showcases multisensory interactivity, otherwise called “paper apps.” Co-designed by Uniform and Novalia, the paper apps are created through electronic circuits and conductive paint components that are printed onto the surface of papers. From preview posters, Uniform sees a wide array of possibilities for paper apps in the music industry, such as music postcards that may play a track or two as a preview.
For more on paper apps, check out the video below: