menu

Heineken Interactive Game Turns Anyone Into James Bond

Heineken Interactive Game Turns Anyone Into James Bond
Advertising

The new campaign includes an ad featuring Daniel Craig and an interactive experience that invites players to 'crack the code' in order to open a briefcase.

Emma Hutchings
  • 21 september 2012

Heineken has launched a TV and digital campaign ahead of the release of Skyfall, the new Bond film. An ad called ‘Crack the Case’ features an epic train journey through snowy mountains, with appearances from Daniel Craig and Bérénice Marlohe. It was primarily shot at Shepperton Studios in the UK and pays homage to the Bond franchise with a number of subtle nods to previous films.

An interactive experience on Facebook continues the events of the commercial, with players trying to unlock a mysterious briefcase on a train with help from the Bond girl Severine. You need to complete a series of tests to find the combination and crack the case. You can check out the new ad below:

Heineken

+#advertising
+#technology
+Ad Campaign
+Advertising
+consumer goods
+Entertainment
+Europe
+Facebook
+Heineken
+interactive experience
+James Bond
+skyfall
+technology
+UK
Trending

Experience The News In Virtual Reality

Arts & Culture
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.