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Virtually Decorate A Christmas Tree Using A Robot [Video]

Virtually Decorate A Christmas Tree Using A Robot [Video]
Advertising

Scentsicles and Balsam Hill promote a good cause with an interactive campaign.

Yi Chen
  • 21 november 2012


Scentsicles and Balsam Hill teamed up with Made Movement and digital agency Deeplocal to create the “first-ever global Christmas tree decorating party.” Communitree is an online hangout that allows users to login with their Facebook account and help decorate an actual Christmas tree by controlling a robotic arm virtually.

With every ornament successfully placed on the tree, the two companies will donate $5 to Toys for Tots. So far 632 people have participated and the organization has helped to raise $7,750. Watch the video below to see the comical advertisement for Communitree.

Communitree

+#advertising
+#culture
+#retail
+#technology
+Advertising
+branding
+campaign
+Christmas tree
+Community
+culture
+deeplocal
+Electronics & Gadgets
+Entertainment
+Facebook
+internet
+Marketing
+online
+Retail
+technology
+virtual
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