menu

Virtually Decorate A Christmas Tree Using A Robot [Video]

Virtually Decorate A Christmas Tree Using A Robot [Video]
Advertising

Scentsicles and Balsam Hill promote a good cause with an interactive campaign.

Yi Chen
  • 21 november 2012


Scentsicles and Balsam Hill teamed up with Made Movement and digital agency Deeplocal to create the “first-ever global Christmas tree decorating party.” Communitree is an online hangout that allows users to login with their Facebook account and help decorate an actual Christmas tree by controlling a robotic arm virtually.

With every ornament successfully placed on the tree, the two companies will donate $5 to Toys for Tots. So far 632 people have participated and the organization has helped to raise $7,750. Watch the video below to see the comical advertisement for Communitree.

Communitree

+#advertising
+#culture
+#retail
+#technology
+Advertising
+branding
+campaign
+Christmas tree
+Community
+culture
+deeplocal
+Electronics & Gadgets
+Entertainment
+Facebook
+internet
+Marketing
+online
+Retail
+technology
+virtual
Trending

Experience The News In Virtual Reality

Arts & Culture
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.