Bakery Stamps Production Time Directly On Bread To Ensure Freshness
Pressbyran introduces a unique way to show customers just how fresh their breads are with a time stamp baked directly onto them.
Swedish convenience store chain Pressbyran creates unique bakery goods that are stamped with the date and time of when it was made. The simple baking pan etches the date of production onto the bottom of the hot buns, showing customers just how fresh they really are. The campaign, launched yesterday, is promoting the saffron buns that are only available during the Christmas holidays.