menu

Bakery Stamps Production Time Directly On Bread To Ensure Freshness

Bakery Stamps Production Time Directly On Bread To Ensure Freshness
Advertising

Pressbyran introduces a unique way to show customers just how fresh their breads are with a time stamp baked directly onto them.

Alice Chan
  • 11 december 2012

Swedish convenience store chain Pressbyran creates unique bakery goods that are stamped with the date and time of when it was made. The simple baking pan etches the date of production onto the bottom of the hot buns, showing customers just how fresh they really are. The campaign, launched yesterday, is promoting the saffron buns that are only available during the Christmas holidays.

So far, Pressbyran is using six different trays for the different times of day. The brand hopes to continue to use this stamping technique with all its baked goods line in the future. Saffron buns fanatics can now see and taste the freshest hot buns at most Pressbyran in major Swedish cities. Check out the video below for Pressbyran’s Hot Stamp promo.

Pressbyran Hot Stamp via Creativity Online

+#advertising
+#retail
+Advertising
+cities
+Retail
+technology
Trending

Wearable Serves As A Digital Guide For People With Visual Impairments

Baby Boomers
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Financial Services Yesterday
Arts & Culture Yesterday
No search results found.