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MUJI’s Gingerbread Village Displays Real-Time Tweets & Instagram Pics

MUJI’s Gingerbread Village Displays Real-Time Tweets & Instagram Pics

Design studio tha ltd. created the miniature scene, which features lots of tasty snacks and can be viewed 24h a day on a livestream.

Emma Hutchings

Design studio tha ltd. created a festive gingerbread village, which has been installed in MUJI’s Yurakucho store in Japan, and will stay there until December 25th. The miniature scene, made up of around a hundred houses and lots of MUJI Christmas candy, can also be viewed from a dedicated website on a 24-hour livestream.

MUJI's Interactive Gingerbread Village Displays Real-Time Tweets & Instagram Pics

The tasty diorama is interactive and visitors can tag a tweet or photo with the hashtag #mujixmas on Twitter or Instagram to see it appear in real-time on a small digital screen in the village as well as when scrolling up the right side of the website.

MUJI's Interactive Gingerbread Village Displays Real-Time Tweets & Instagram Pics

Check out the video below to see the mini village for yourself.

MUJI Homemade

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