Durex Launches On-Demand Condom Delivery Service
The brand is offering a "public service application" that helps their teams locate you to hand over your selected product.
- 31 january 2013
The “Condom War” is heating up, as Help Remedies offers condoms for the sexually adventurous, Sir Richard’s counters with free condoms, and now Durex has launched on-demand delivery. The clever idea provides a solution for the people who need condoms outside of typical store hours, enabling them to order their desired product wherever, whenever.
SOS Condoms is a “public service application” that makes ordering a condom as easy as ordering a pizza. For those people who never seem to have a condom when they need one, a professional team will be available to deliver them discreetly in less than an hour.
The SOS Condoms app, developed with Buzzman, lets you request a delivery, confirm your location, and choose your product from the selected range. It will then be handed over to you in a discreet way that suits your situation and you canpay cash on delivery.
Ad Age notes that the delivery service is available between 4pm and 4am, showing the brand is aware that these are the ‘peak’ hours for needing a condom. After launching in Dubai, the service is expanding to more countries, depending on where there is interest. You can ‘like’ SOS Condoms on Facebook and request it for your location. Check out the ad for the new delivery service below: