Artist Sivu recorded the music video for his new song ‘Better Man Than He’ inside an MRI scanner. The musician sat inside the machine for 2 to 3 hours and the detailed video shows various facial movements and brain activity during the song.
Directed and edited by Adam Powell, the video is a collection of data gathered from MRI scans and was inspired by research into improving the management of children born with cleft lip and palate. The research carried out at St Bartholomew’s Hospital is funded by Barts and the London Charity and CLEFT, who made the music video possible.
Sivu notes that he’s recently been obsessed with capturing images without conventional cameras and lenses. He writes:
This seemed like a perfect opportunity to capture something somewhat unique and take a glimpse into an amazing & fascinating world.
You can check out Sivu’s music video below: