menu

Amazon Introduces Virtual Currency

Amazon Introduces Virtual Currency
technology

Amazon Coins will be geared towards developers to help increase downloads and monetization.

Emma Hutchings
  • 6 february 2013

Amazon has announced a new virtual currency for purchasing games, apps, and in-app items on the Kindle Fire. ‘Amazon Coins‘ will be an easy way for customers to spend money in the Amazon Appstore. They are geared towards developers to help drive traffic, downloads, and increase monetization.

Launching in May in the U.S., Amazon Coins will be quick and easy to buy using customers’ Amazon accounts, and the company will give away tens of millions of dollars’ worth of coins for them to get started.

Amazon Introduces Virtual Currency For Apps & Games On The Kindle Fire

Amazon Appstore developers will earn their standard 70% revenue share when customers make purchases using Amazon Coins. They need to get their apps submitted to the Amazon Appstore and approved by April 25th to take advantage of the launch. Paul Ryder, vice president of apps and games for Amazon, said:

Developers continue to report higher conversion rates on Amazon compared to other platforms. Now we have another new way to help developers reach even more of our millions of customers. Amazon Coins gives customers an easy way to spend money on developers’ apps on Kindle Fire in the Amazon Appstore.

Amazon Coins

+#technology
+amazon
+apps
+developers
+Finance & Money
+financial services
+games
+gaming
+kindle fire
+technology
+virtual currency
Trending

Jaguar's New Sports Car Has An Integrated Camera To Make Driving More Shareable

Advertising
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Arts & Culture january 18, 2017
Europe january 18, 2017
No search results found.