Hermès, the French luxury brand known especially for its scarves and handbags, is celebrating the Sporting Life this spring, with its ‘Vive Le Sport’ (long live sport) campaign. In four videos, directed by Simon Cahn, Hermès accessories and homeware come to life, spending a day in the park.
The interactive site lets you click on different activities: you can watch pillows relaxing with pétanque balls, fancy ties acting as croquet hoops, shoes playing leap frog and their famous bags watching tableware play ping-pong. The videos are playful and light, and exude the essence of the brand as confident and quirky. There is an air of spring, with the backtrack of tweeting birds, and it is just what is needed on a cold February day.
Check out the playful accessories below: